Nokia, top brand in Malaysia

Synovate, a world-known market researchers, unveiled the result of 2007 Asia’s Top brands survey. For Malaysian market, Nokia was voted the best brand followed by Colgate and Sony.

 nokia.jpg

I read from Synovate the sorts of question asked in the survey.

Two questions were asked to determine the best brands in each of the various categories covered in the survey:

“When you think of [product/service/category], which is the ‘best’ brand that comes to your mind? By ‘best’, we mean the one that you trust the most or the one that has the best reputation in [product / service / category].”

“Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the [product/service/category]?”

Dig more here.

~ by pickholes on September 5, 2007.

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