Nokia, top brand in Malaysia
Synovate, a world-known market researchers, unveiled the result of 2007 Asia’s Top brands survey. For Malaysian market, Nokia was voted the best brand followed by Colgate and Sony.
I read from Synovate the sorts of question asked in the survey.
Two questions were asked to determine the best brands in each of the various categories covered in the survey:
“When you think of [product/service/category], which is the ‘best’ brand that comes to your mind? By ‘best’, we mean the one that you trust the most or the one that has the best reputation in [product / service / category].”
“Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the [product/service/category]?”
Dig more here.